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Find your favorite Giant road, mountain, city bike, or kid's bike on Sale at Fitchburg Cycles, Madison's best bike shop for Giant Bicycles.

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Getting a smoking deal and saving money while getting a new Giant always feels amazing.

Giant Pre
$129.99 $149.95 13% Savings
Learning to balance and ride a bike has never been easier or more fun. The Giant Pre is the start of something beautiful. With a lightweight aluminum frame that’s designed with a low standover height, the Pre inspires young riders to get rolling. Made with 12-inch wheels and a quick-adjust saddle, it’s the perfect way to begin their cycling adventures.
Giant Animator 12
$164.99 $179.95 8% Savings
Nothing beats the feeling of your first two-wheeler. Animator makes memories that young riders never forget. Available with 12-inch wheels and removable training wheels, this is an express ticket to fun and freedom. The graphics will get him going, and the lightweight aluminum frame is built tough for neighborhood adventures. Features: - ALUXX-grade butted aluminum frame - Innovative high-strength thermoformed polymer fork provides dramatic weight savings - Easy to use single-speed drivetrain with a coaster brake - Integrated chain guard for clean, safe riding - Training wheels, frame pads, and bell - Size: 12” wheel
Giant Lil' Pudd'n
$169.99 $189.95 11% Savings
Giant's Lil' Pudd'n is a great start to a lifetime of fun riding! This quality bike offers easy pedaling, comfort, safety and durable construction so it'll run trouble free for years. Plus, the low frame makes getting on and off a breeze and boosts a new rider's confidence. The Lil' Pudd'n comes with training wheels, a bell and a great basket.
Giant Animator 16
$179.99 $199.95 10% Savings
Nothing beats the feeling of your first two-wheeler. Animator makes memories that young riders never forget. Available with 16-inch wheels and removable training wheels, this is an express ticket to fun and freedom. The graphics will get him going, and the lightweight aluminum frame is built tough for neighborhood adventures. Features: - ALUXX-grade butted aluminum frame - Strong high-tensile steel fork - Easy to use single-speed drivetrain with a coaster brake - Integrated chain guard for clean, safe riding - Training wheels and bell - Size: 16” wheel
Giant Escape 3
$349.99 $389.95 10% Savings
Make your escape. Transportation, fitness and fun. Escape is all these things and more. Choose your mission, hop on and go. With its lightweight ALUXX aluminum frame and smooth, stable 700c wheels, Escape is your ticket to on-road versatility. Ride city streets or country roads. For commuting, fitness, or just for the fun of it. Confident upright geometry and a wide range of gears give it a sporty ride quality. Whatever road or path you choose, Escape is always up for the adventure. - ALUXX-grade butted aluminum frame - High-tensile steel fork with low-rider rack mounts - Durable double-wall alloy rims with puncture-resistant Giant SX-3 tires - Shimano 3x7-speed drivetrain with Tektro brakes
Giant Revel 2
$359.99 $389.95 8% Savings
Off-road revelry. Off-road adventure starts here. From bike paths to forest trails, revel is perfect for your first foray into trail riding. With its lightweight, durable ALUXX aluminum frame and a smooth-riding suspension fork to soak up bumps, Revel is a great choice for entry-level trail riders. It’s smooth and comfortable on gravel roads or paths. So when you hear the trail calling, Revel will take you there. - ALUXX-grade butted aluminum frame - SR Suntour suspension fork, 63mm-travel - 26-inch Giant alloy rims, alloy hubs, stainless spokes - Shimano 3x7-speed drivetrain
Giant XTC Jr 1 24 Disc
$379.99 $429.95 12% Savings
Big-time off-road features in a mini package. With front suspension and disc brakes, he’s ready for the trail. The disc-brake version of the XTC Jr. gives added control for more advanced trails and conditions. With its lightweight aluminum frame, front suspension, and fast-rolling 24-inch wheels, he’s ready to roll on off-road adventures. Features: - ALUXX-grade butted aluminum frame - 50mm-travel suspension fork with lockout - Shimano 3x7-speed shifting with Giant mechanical disc brakes - 24-inch alloy rims, alloy hubs, stainless spokes - Bell and kickstand
Giant Escape 2
$429.99 $499.95 14% Savings
Transportation, fitness, and fun. Escape is all these things and more. Choose your mission, hop on and go. With its lightweight ALUXX aluminum frame and smooth, stable 700c wheels, Escape is your ticket to on-road versatility. Ride city streets or country roads. For commuting, fitness, or just for the fun of it. Confident upright geometry and a wide range of gears give it a sporty ride quality. Whatever road or path you choose, Escape is always up for the adventure. - ALUXX-grade butted aluminum frame - ALUXX-grade aluminum fork with low-rider rack mounts - Durable double-wall alloy rims with puncture-resistant Giant SX-3 tires - Shimano 3x8-speed shifters with Tektro brakes
Giant Talon 3
$429.99 $529.95 19% Savings
From dirt paths to singletrack, Talon keeps you rolling with smooth handling and confident control. This lightweight ALUXX aluminum frameset features classic off-road design made specifically for 27.5" wheels to strike just the right balance between control and quickness. The hardtail frame is optimized for a 100mm suspension fork, which helps soak up trail obstacles and improve control. For aspiring off-road riders looking to climb a little faster and get more comfortable riding singletrack, Talon is your ticket to XC adventures. - ALUXX-grade butted aluminum frame - SR Suntour XCT HLO 100mm-travel fork with hydraulic lockout - Giant double-wall rims with Maxxis Icon tires - Shimano 3x8-speed drivetrain with Tektro hydraulic disc brakes
Giant Cypress DX
$439.99 $459.95 4% Savings
Here’s an open invitation to ride. With its comfortable, relaxing ride, Cypress makes it easy. Smooth-rolling 700c wheels give Cypress a comfortable ride, even when things get a little bumpy. The suspension seatpost soaks up shocks, and the lightweight aluminum frame provides a comfortable, upright ride. Just keep pedaling and enjoy the ride. Features: - ALUXX-grade butted aluminum frame - SR Suntour NEX 63mm-travel fork - Suspension seatpost for added comfort - Upright position for “heads-up” riding - 3x8-speed trigger-shift drivetrain
Giant Contend 3
$499.99 $639.95 22% Savings
A smoother ride equals a better experience on the road. Feel the difference with the confident new Contend. Designed and developed for aspiring riders looking to elevate their experience on the road, the all-new Contend is the result of a dedicated approach to road performance. Born in Giant’s own in-house aluminum forging facility, and engineered with ALUXX aluminum technology, it features geometry that’s specifically aimed at confident performance in variable terrain and road conditions. It’s the perfect blend of speed, comfort and control.
Giant Defy 5
$499.99 $679.95 26% Savings
Explore your world on two wheels with Giant's Defy 5. Giant's ALUXX aluminum frame lets the Defy zoom up the climbs while muting road vibration for a super-smooth, refined ride. Beyond just light and smooth, you'll love the tall head tube and stable geometry that allows for a more comfortable, back-friendly position so you feel great through every mile. This Defy boasts Giant's lightweight SR-2 rims, 16-speed Shimano components for crisp shifting, Tektro brakes for confident stopping, and a selection of reliable Giant components.
Giant XTC Jr 24+
$549.99 $589.95 7% Savings
Adventure starts here. Big tires, big fun. This new off-road bike gives young riders the confidence to hit the dirt and learn to love singletrack. The all-new XtC Jr. 24+ is designed to give young riders more confidence and control as they begin a life of off-road adventures. Featuring a lightweight ALUXX aluminum frame with a low stand-over height and geometry designed for smaller bodies, it has stable handling to help ride tricky sections of trail. Its specially sized, smaller diameter 24-inch wheels come with extra-wide 2.8-inch tires, which add comfort and traction. The soft, cushy tires can be ridden with lower air pressure, giving the bike a smooth ride on rocky, bumpy trails. It also features a lightweight, easy-to-use 1x9 drivetrain, powerful disc brakes, and youth-sized components for added comfort and control. - Durable ALUXX-grade butted aluminum frame - Lightweight alloy fork - Shimano 9-speed shifting with Tektro hydraulic disc brakes - Wide 24x2.8” tires mounted on lightweight double wall alloy rims
Giant Roam 2 Disc
$579.99 - $599.95 $599.95 Up To 3% Savings
Follow your own route, wherever it takes you. Roam lets you ride confidently on roads, dirt paths, or trails. Casual yet always capable, Roam Disc is built for multi-purpose adventure. With its confident, flat handlebar positioning and lightweight ALUXX aluminum frame, it gives you all the best qualities of a mountain bike and a road bike. Its front suspension adds comfort and control. It has powerful disc brakes and durable components, so it can take some bumps on rough city roads. And the fast rolling 700c wheels can handle smooth roads or dirt, making it a great choice for town-to-trail adventures. - ALUXX-grade butted aluminum frame - SR Suntour NEX HLO suspension fork with lockout, 63mm-travel - Shimano 3x9-speed drivetrain - Shimano M315 hydraulic disc brakes
Giant ExpressWay 1
$599.99 $649.95 8% Savings
Who says your daily commute must be mundane? Turn everyday trips into adventures with this smart fold-up bike. Whether you’re carrying it on the train or pedaling through city streets, Expressway has everything you need to make your commute faster and more fun. The lightweight, durable aluminum frame is outfitted with quality brakes and easy-to-use gear shifters. Its slick folding design lets you pack it up easily for storage or transport. And the 20-inch wheels are small enough to stay out of the way but large enough to roll smoothly, even through rough city streets. - Folding ALUXX-grade butted aluminum frame - Wide-range 8-speed Shimano trigger shifting - Rear carrier and strap, fenders, kickstand, and carry/storage bag
Giant Revolt 3
$599.99 $879.95 32% Savings
Rough roads, gravel or dirt. Just pick a route and go, you can ride anywhere with the Revolt. Purpose-built for adventure, the Revolt opens up all kinds of ride possibilities. The lightweight yet durable ALUXX SL frame features endurance-oriented geometry and plenty of room for large 700x50c diameter tires—so you get added comfort and control on unpredictable terrain. Disc brakes give you the confidence to bomb down steep and rugged terrain, and the wide ergo-shaped handlebar gives you a stable riding position. Full-length cable housing produces smooth shifting that won’t be compromised by dirt and mud, and the X-Defender downtube guard protects you and the bike from road or trail debris.
Giant TCX Espoir 26
$649.99 $679.95 4% Savings
From junior cyclocross racing to dirt and gravel paths, this bike is all about confidence, control and speed. From junior level races to adventures on roads, gravel and dirt, this is the ultimate cyclocross bike for young riders. The superlight and durable ALUXX alloy frame features youth-specific compact geometry. The 26-inch wheels improve roll-over capabilities, and disc brake integration delivers added control. Youth-specific components, including a narrow Q-factor crankset, short-reach handlebars and auxillary brake levers, help build confidence and control while riding variable terrain.
Giant Escape 1 Disc
$659.99 $719.95 8% Savings
Transportation, fitness, and fun. Escape Disc is all these things and more. Choose your mission, hop on, and go. With its lightweight ALUXX aluminum frame and smooth, stable 700c wheels, Escape Disc is your ticket to on-road versatility. Ride city streets or country roads. For commuting, fitness, or just for the fun of it. Confident upright geometry and a wide range of gears give it a sporty ride quality. Easy handling and powerful disc brakes make it a great choice for navigating city streets or crowded bike paths in all types of weather. Whatever road or path you choose, Escape Disc is always up for the adventure. - ALUXX-grade butted aluminum frame - Composite fork with alloy steerer to damp vibrations - Giant double-wall alloy disc wheelset with Giant SX-2 tires - Shimano 3x9-speed drivetrain with Tektro hydraulic disc brakes
Giant Talon 2
$679.99 - $759.95 $759.95 Up To 11% Savings
From dirt paths to singletrack, Talon keeps you rolling with smooth handling and confident control. This lightweight ALUXX aluminum frameset features classic off-road design made specifically for 27.5" wheels to strike just the right balance between control and quickness. The hardtail frame is optimized for a 100mm suspension fork, which helps soak up trail obstacles and improve control. For aspiring off-road riders looking to climb a little faster and get more comfortable riding singletrack, Talon is your ticket to XC adventures. - ALUXX-grade butted aluminum frame - SR Suntour XCM HLO 100mm-travel fork with hydraulic lockout - Giant XC-2 Disc wheelset with Maxxis Ardent tubeless tires - Shimano 2x9-speed drivetrain with Shimano M315 hydraulic disc brakes
Giant Contend 1
$749.99 $869.90 14% Savings
Smooth, fast, and fun. This versatile road bike blends agility and comfort—so you can push the pace and ride more miles. Designed and developed for aspiring riders looking to elevate their experience on the road, Contend offers responsive acceleration and a more endurance-oriented rider position. Born in Giant’s industry-leading aluminum forging facility, and engineered with ALUXX aluminum technology, it’s a true all-rounder for aspiring road riders. - ALUXX-grade butted aluminum frame - Composite fork with alloy OverDrive steerer damps vibrations - Giant SR-2 wheelset with Giant Gavia AC 2 tubeless tires - Shimano Sora 9-speed componentry with Tektro rim brakes
Giant Roam 1 Disc
$779.99 $839.95 7% Savings
With the confidence of a mountain bike and the quickness of a road bike, this bike is ready for streets, paths or trails. The all-new Giant Roam 1 Disc is built for multi-purpose adventure, sporting the best qualities of both a mountain bike and a road bike. With front suspension, smooth and powerful disc brakes, and trail-ready components, it can take some bumps on rough city roads. And if the road turns into a trail, you’re ready with Roam. The strong, lightweight ALUXX aluminum frame and stable, fast rolling 700c wheels make it a top choice for town-to-trail adventures.
Giant Toughroad SLR 2
$779.99 $879.95 11% Savings
Hit top speeds on rough roads, or conquer an unpaved mountain pass. This agile machine lets you do it all. From ripping fast gravel roads to long-distance tours, ToughRoad SLR is all about big adventure on unpredictable terrain. Built on a superlight ALUXX SLR frame and fast-rolling 700c wheels, it has an agile chassis and tough, trail-worthy features. The D-Fuse seatpost adds compliance, and the bike is fitted with wide tires to smooth out rough terrain. Customized front and rear racks accommodate multiple bags for long trips, so you can extend the ride as far as your legs will take you.
Giant ToughRoad SLR GX 3
$799.99 $899.95 11% Savings
Adventures aren’t always smooth and easy. This lightweight drop-bar bike makes it fun to ride rough roads, gravel and dirt. A lightweight ALUXX SLR aluminum frame, smooth-handling composite fork, and drop-bar positioning make ToughRoad SLR GX the right choice for adventuring into the unknown. When the pavement ends, your ride doesn’t have to. The fast-rolling 700c wheels are fitted with high-volume 50c Giant tubeless tires. These allow you to run lower tire pressure for comfort and traction, and they also reduce the risk of flat tires. The D-Fuse seatpost absorbs road vibration and shocks to help minimize fatigue on long rides. And powerful disc brakes with 160mm rotors give you added confidence and control on rough roads and in all types of weather. Thoughtful details including integrated rack mounts and the X-Defender downtube complete the package, making ToughRoad SLR GX the perfect machine for tackling imperfect roads. - Top-end ALUXX SLR-grade aluminum frame with D-Fuse seatpost - Giant composite fork with alloy/composite OverDrive hybrid steerer - Giant SX-2 Disc wheelset with Giant CrossCut AT 2 tubeless tires - Shimano Claris 2x8-speed drivetrain - Tektro MD-C400 disc brakes
Giant Contend SL 2 Disc
$949.99 $1,129.95 16% Savings
A light and lively all-rounder with disc brake control. For climbs, descents, sprints, Contend is with you all the way. Engineered with Giant’s innovative ALUXX SL aluminum technology, the Contend SL Disc is built for versatile, all-around road performance. Its geometry combines quick and agile acceleration with a smooth, compliant feel on the road. Seamless disc-brake integration gives you added control regardless of road or weather conditions. And the innovative D-Fuse composite seatpost reduces road vibrations for a smoother, more efficient ride. - ALUXX SL-grade frame with D-Fuse composite seatpost - Composite fork with alloy OverDrive steerer - Giant SR-2 Disc wheelset with Giant Gavia AC 2 tubeless tires - Shimano Tiagra 10-speed componentry - Giant Conduct hydraulic disc brakes
Giant Fathom 2
$999.99 $1,129.95 12% Savings
Gateway to singletrack. Get your dose of singletrack on a fun hardtail that puts you in control. Climb, corner and descend with confidence. With its lightweight ALUXX SL aluminum frame and trail-friendly geometry, Fathom is a great choice for XC terrain and singletrack shredding. It blends the efficient ride quality of a classic hardtail with the can-do capabilities of an all-round off-roader. Engineered to optimize its 27.5 wheel platform, it has trail-friendly geometry including a more relaxed head angle made for a 120mm suspension fork. - ALUXX SL-grade aluminum frame - SR Suntour Raidon XC LO-R DS 120mm-travel fork with 15mm thru-axle - Giant XC-2 Disc wheelset with Maxxis Ardent tubeless tires - Shimano Deore 2x10-speed drivetrain with Shimano M315 hydraulic disc brakes
Giant Contend SL 1 Disc
$1,199.99 $1,399.95 14% Savings
A light and lively all-rounder with disc brake control. For climbs, descents, sprints, Contend is with you all the way. Engineered with Giant’s innovative ALUXX SL aluminum technology, the Contend SL Disc is built for versatile, all-around road performance. Its geometry combines quick and agile acceleration with a smooth, compliant feel on the road. Seamless disc-brake integration gives you added control regardless of road or weather conditions. And the innovative D-Fuse composite seatpost reduces road vibrations for a smoother, more efficient ride. - ALUXX SL-grade frame with D-Fuse composite seatpost - Composite fork with alloy OverDrive steerer - Giant PR-2 Disc wheelset with Giant Gavia AC 2 tubeless tires - Shimano 105 11-speed componentry - Giant Conduct hydraulic disc brakes
Giant TCX SLR 2
$1,299.99 $1,479.95 12% Savings
Speed and control in all conditions. Mud, sand, snow, or ice. Whether racing cyclocross or going long, TCX SLR does it all. Battle at the front of the field in a heated cyclocross race, or head out on a marathon gravel road ride. With a superlight ALUXX SLR aluminum frame, matched with a composite fork and 12mm front and rear thru-axles, the TCX SLR gives you smooth, confident handling on all types of terrain. Disc-brake technology boosts control on tight CX courses or wide-open dirt road descents. Symmetrical chainstays add pedaling stiffness, and the D-Fuse seatpost helps smooth out rough terrain. Features: - ALUXX SLR-grade aluminum frame with D-Fuse composite seatpost - Advanced-grade composite fork with alloy/composite OverDrive steerer and 12mm thru-axle - Giant SX-2 Disc wheelset with Schwalbe Super Swan tires - Shimano 105 11-speed shifting - Giant Conduct hydraulic disc brakes
Giant XTC Advanced SL 27.5 1
$2,519.99 $5,199.95 52% Savings
The path to the podium is long, dirty, and rocky; luckily, Giant's XTC Advanced SL 27.5 1 is designed exactly for those conditions. An OverDrive steerer flows into the MegaDrive down tube, which in turn attaches to a massive bottom bracket to deliver laser-sharp handling and explosive acceleration. Add to that the speed and control of 27.5-inch P-XCR1 composite wheels, and you can see why your competition sees the XTC as an unfair advantage. Continuing with more top end, the XTC is equipped with a 100mm RockShox SID RL fork and a SRAM X01 1x11 drivetrain with Avid Guide RS brakes for for the ultimate in riding performance. More of the go-fast bits are represented with a carbon bar and seatpost. With Giant's XTC Advanced SL 27.5 1, the path is clear.
Giant Dirt-E+ 1 Pro
$3,499.95 $3,799.95 8% Savings
Elevate your adventure. The all-new Dirt-E+ lets you tap into an added boost of power to help you tackle the toughest terrain. The compact SyncDrive Sport motor delivers a smooth and instantaneous boost that blends seamlessly with your own pedaling power—so you can ride stronger and longer, even on steep and challenging trails. With its stable, XC-oriented frame and integrated EnergyPak battery, the Dirt-E+ gives you the power to conquer mountains. - Giant SyncDrive Pro, 20mph, 80Nm torque, powered by Yamaha - Giant PedalPlus 4-sensor technology - Giant EnergyPak 500 - ALUXX SL-grade aluminum frame - Shimano SLX 1x11-speed shifting with Shimano hydraulic disc brakes
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