As your local bike shop, we are here for all your cycling needs. Our team has 124+ combined years working in the cycling industry, imagine us as a gold mine of knowledge for you to tap into. We love our jobs, and even though we are one of the largest Giant dealers in Wisconsin, we are uniquely different from the “big box” stores. We’re committed to serving every cyclist, from kids just starting out to serious adult riders. Bicycling is enjoyable and we want shopping for bicycles to be just as fun!