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The Fitchburg Advantage

Enjoy Every Ride

When you shop at Fitchburg Cycles, you get everything you need for safe, fun, affordable cycling. Our goal is to provide a warm, welcoming environment and to help you make intelligent decisions without pressure or attitude from us. Visit us and see what sets us apart, from our selection to our great service. We offer safe and fun test rides on the Capitol City Bike trail next to our shop.

We have been voted one of America's Best Bike Shops by the NBDA three years running! Come in and see what all the buzz is about.

Your Benefits

Lifetime Warranty on the Frame and Fork

1 Year Warranty on Components

Free Adjustments for the First 90 Days

Free Initial Adjustment
(after 300 miles of riding)

One Free Complete Tune-Up Within the First Year
(valued at $100)

15% Off Regularly Priced Clothing and Accessories for One Year

20% Off Any One Item 
(bicycle and sale items excluded)

Free Tube Replacement
(valued at $20)

Shop Local

As your local bike shop, we are here for all your cycling needs. Our team has 124+ combined years working in the cycling industry, imagine us as a gold mine of knowledge for you to tap into. We love our jobs, and even though we are one of the largest Giant dealers in Wisconsin, we are uniquely different from the “big box” stores. We’re committed to serving every cyclist, from kids just starting out to serious adult riders. Bicycling is enjoyable and we want shopping for bicycles to be just as fun!

We Love What We Do

With over 130 years of combined experience, we provide a level of customer service that is unmatched. We simply love what we do! 

You Matter More

We are independently owned and operated, allowing us the freedom to adjust to our customer's needs and provide the service and products you demand!

Quick Repair Turnaround

We have the quickest repair turnaround in Dane County.

We Carefully Select the Products We Offer

If we don't believe in it, you won't see it on our shelves.

Stimulate Our Local Economy

When you spend your hard earned money locally, it goes back into our community.

Quality products, great prices, and exceptional service!

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