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Fitchburg Cycles Wisconsin


 Mon - Fri: 10am - 7pm        Saturday: 10am - 5pm        Sunday: Closed           



Location & Directions  
(608) 630-8880  


Eclusivly For Our Customers We Offer Custom Bike Fitting Service

We’ll help you get the best possible results from the bicyle you purchased from Fitchburg Cycles.

Adjusting your position for maximum efficiency and comfort.

We know how important it is to be comfortable on your bicycle. Regardless of the type of bike or riding style, an evaluation of your riding position can make you more comfortable so you can ride longer and more efficiently.

Many people think a bicycle fitting is just for “racers.” This couldn’t be further from the truth. Recreational riders also often find themselves uncomfortable. Many simply chalk it up to lack of fitness or a symptom of the sport, but it doesn’t have to be that way.

Why get a custom bike fit?

You will benefit from a custom bike fit in a number of specific ways.  A Fitchburg Cycles custom fit helps all cyclists obtain a position on their bike that will correct many of the following issues:

  • Hand numbness
  • Neck and shoulder pain
  • Saddle soreness
  • Foot pain and numbness
  • Power transformation
  • Lower back pain
  • Knee pain
  • Overall discomfort

Custom Bike Fit Pricing

Our approach is rather different than most shops: rather than offer a menu board of bike fitting options, we simply charge by the hour for our services. This way, you get to determine how far the evaluation goes.

We simply charge $100.00 an hour. 

Basic Set Up can be usually done in 1 to 2 hours

A more comples bike fitting might take 2 to 3 hours

Rather than a flat rate you can get a basic set up and after riding for a month or so you might be good to go or need addition tweaks.  This is why we do not charge a flat rate!  The indooor fitting on a trainer does not provide a dynamic setting.  This flexabilty will provide you with the confidence that you will get the best result in the end!

About Edwin

Edwin Benet, owner of Fitchburg Cycles, has 25 years of bike fitting experience. His years spent doing thousands – of bike fittings has given him an edge over all the other bike fit specialists in the Madison, WI area. His results have been so positive that he usually finds issues where other fitters have failed. He’s been in the bicycle industry for over 36 years, gaining a wealth of knowledge and experience that he brings to every bike fitting. 

Edwin’s experience also includes working at Seven Cycles, builder of the finest custom bicycles in the world, as the Sales and Marketing Director.

Due to demand and limited availibilty Edwin has been forced to limit this service to bicycles puchased at Fitchburg Cycles.

Call (608) 630-8880 to make an appointment for your bike fitting today!


Fitchburg Cycles

2970 Cahill Main, #101
Fitchburg, WI 53711
(608) 630-8880


Mon - Fri: 10am - 7pm


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